About The Africa Brand Health Index

We provide an unbiased, data-driven perspective on brand health and media perception across Africa.

Our Mission

Our mission is to democratize access to media intelligence. In a world of fast-moving narratives, we believe that journalists, researchers, marketers, and the public deserve a clear, transparent, and accessible way to measure and understand brand reputation.

What We Do

The AFBHI platform is an automated system that works 24/7 to provide a real-time pulse on brand perception. Our process is simple and transparent:

  • 1. Aggregate: We continuously scan and aggregate thousands of articles from publicly available news sources (like Google and Bing News) across the continent.
  • 2. Analyze: Every article is processed by a multi-lingual Natural Language Processing (NLP) model to understand its sentiment and context in relation to the brand.
  • 3. Calculate: We compute the Brand Health Index (BHI) based on our public methodology, weighting sentiment, media volume, and source authority.
  • 4. Visualize: We present this data in a clean, simple, and accessible dashboard, allowing you to track trends over time.

What We Are Not

We are not a financial advisor. The BHI is a measure of *media perception*, not a predictor of stock performance or a recommendation to buy or sell. All data is provided for informational and educational purposes only.

We are not affiliated with any brand or financial institution listed on this site.

Connect

This is an independent project. For feedback, questions, or collaboration, please get in touch.